Transformers: Reactivate

This content is the result of teamwork.
I led and art directed a team to build a massive, procedurally generated virtual replica of Manhattan. To make this work, we created extensive modular kits of buildings, roads, landmarks, and street props.
A core part of my role was conducting deep urban research into NYC's distinct neighbourhoods, architectural styles, grid layouts, and the iconic micro-details that ground the city - from materials and storefronts down to the trash bins and bus stops. I distilled all of this into a definitive art bible for the team.
Using that foundation, I directed the entire production cycle. I guided the team from early concepts and 3D asset creation straight through to the final in-engine assembly.